Hi, I'm Eric.

I help startups, small and medium-sized businesses grow with insights-driven marketing strategies that boost demand and enhance retention. With 20+ years in product, digital, social media and brand marketing, and deep immersion in AI, I work as a fractional marketing lead and consultant to give you clarity and confidence in your marketing.

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Let's Create Something Great

I partner with businesses to provide fractional marketing and leadership for long-term strategy and growth, and consulting expertise for specific, more immediate projects. Whether you’re looking to introduce a new product or service to the market, drive customer acquisition and retention, enhance customer experience or propel digital transformation, I will lead every step of the way – from research and strategy to implementation and measurement. With a strong focus on AI, I also equip businesses with the knowledge and tools to enhance market research and marketing strategies, unlock efficiencies and accelerate results.

My key areas of focus include:

Marketing, GTM and growth strategy
AI enablement, experimentation and innovation
Lead generation and revenue acceleration
Brand and integrated marketing
Digital transformation, including agile and lean startup practices
Sales enablement
Customer experience optimization

Why work with me:

I work fast, get deeply immersed and operate as a true extension of the team – a builder focused on delivering results, with marketing as my superpower.

I’m highly engaged in AI, including GenAI and agentic AI, wielding insights and tools to enhance marketing efforts.
I’m a full-stack marketer with diverse experience across research, CX, product, social, digital, events, TV, print and brand. I see the big picture, connect the dots and dive deep when needed.
I understand how products get built and how they gain traction. I’ve led product marketing and I’ve been a product manager, blending agile practices, customer insights and technical aptitude.
I blend enterprise marketing experience and proven frameworks with startup agility — delivering scrappy experimentation and focused execution without big-agency budgets.

I’ve worked across insurance, financial services, technology, heavy industry and food & beverage, with experience spanning both B2C and B2B.

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Proven Impact

Launching the Allstate Mobile App

I led the go-to-market strategy for the Allstate mobile app, driving adoption to 17,500 monthly active users in year one (117% to target) with 80%+ customer satisfaction. Challenge: Allstate needed to modernize its digital customer experience. The company had a self-service portal, through which customers could manage their policies and make payments, but adoption was low and there was no mobile app. Solution: I had a leadership role for an executive mandate to build and launch the Allstate mobile app. I drove the go-to-market strategy, leading market research, positioning, messaging and multi-channel execution including email, social and content marketing. Outcome: We exceeded our target with 17,500 monthly active users in the first year, achieving strong customer satisfaction and a positive correlation between customer retention and self-service usage. Further, self-service adoption increased by a minimum of 50% YOY for four consecutive years.

Establishing Social Media as a Key Marketing Channel

I built a national social media program and content strategy, training and activating over 200 sales agents. Challenge: I was hired to establish social media as a key marketing channel. Allstate had flagship accounts on Facebook and LinkedIn, but they weren’t significant revenue drivers. More notably, Allstate’s local sales agents needed a digital presence within their communities to expand reach and generate leads. Social media wasn’t generating revenue, and local sales agents needed a digital presence in their communities. Solution: I developed and rolled out a comprehensive social media program with training, enablement tools and a new content marketing framework, driving cross-functional collaboration and senior leadership engagement. Outcome: I expanded brand reach by activating 200+ agents on social media, and grew the corporate audience by 125% over two years.

Leading with AI-Driven Marketing

AI is transforming marketing, creating new opportunities for efficiency, smarter decisions and growth. I help businesses harness these capabilities to increase efficiency, accelerate execution and stay ahead of the curve, experimenting while maintaining a disciplined, results-driven approach to marketing.

I'm focused at staying at the forefront of marketing and AI, here are some recent educational investments I've made:

Applied AI for marketing, strategy and business innovation.

MBA-level strategic marketing fundamentals and brand building.

Practical growth marketing strategies for startups and SMBs.

Speaking and Events

I love sharing insights on marketing marketing strategy, customer experience, digital transformation and AI in marketing.

I’ve spoken at events including:

Digital Customer Experience Strategies Summit
Mobile Growth

Sample topics:

Thinking Like a Startup to Catalyze CX Innovation
Introducing Agile and Lean Methodologies at an Enterprise
Cultivating the Voice-of-the-Customer to Drive Product Adoption
Reimagining Marketing Workflows with AI

I would love to connect if you’re looking for a speaker, panelist or podcast guest.

Home: About

Accelerate Your Growth

I love collaborating with forward-thinking leaders to build strategies drive measurable sales results and strengthen their brand.

I offer different types of engagements to meet your needs. If you're interested in working together or just want to pick my brain, book a discovery call or send me a message.

Book a discovery call

I’m a proud Canadian and family person with progressive values. I strive to partner with organizations that foster diverse, healthy cultures and make a positive impact on society. Those values shape how I work – and who I work with. 🇨🇦